Looks like information entropy is on the rise…
The trouble with AOL's plan, then, isn't that it's based on data-mining. Instead, it's what the company will likely do with search data—publish quick, vapid posts that do little to advance any hot story and instead feed readers a collection of factoids gathered from other places. How do we know this will happen? Because AOL's model is strikingly similar to that of Demand Media and Associated Content, two start-ups that also use search data and user contributions to build Web content. Indeed, AOL's Armstrong—who was an advertising executive at Google until earlier this year—is reportedly an investor in Associated Content, whose CEO is also a former Googler.
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